I'm Louise.

Company: A business transformation and technology services provider serving more than half of the Fortune 500

Challenge

The brand hadn’t evolved with the business. Leadership commissioned a repositioning, but the internal team’s first attempt at translating it into something usable was a 100+ page FAQ document — too dense for anyone to actually read, and not particularly useful even if they did.

My role

I translated that FAQ into a single master playbook covering the new positioning and how it should show up across marketing and sales. Once it was approved, I led an account manager on my team — reviewing everything she produced — to build out industry-specific versions of the playbook across the roughly 15 industries the company serves, all written in two weeks. From there, we reviewed the company’s 200+ page website against the new positioning and rewrote anything that didn’t match, staged across four two-week sprints prioritised by page importance. I also consulted on design and user journey, though that was ultimately built out by the web team.

Results

• 33% increase in lead generation
• 31% increase in engagement
• Both year over year

Company: An arm of a global enterprise delivering AI-led operational excellence

Challenge

Engage senior decision-makers at US banks around modernizing legacy banking infrastructure — dense, technical subject matter that doesn’t naturally lend itself to getting read, let alone acted on.

My role

I turned subject-matter-expert source material into a content narrative, then wrote and edited the gated white paper. I proposed and wrote an interactive scrollytelling experience to go with it, and worked with a designer to bring both to life. Together, they became the core content engine that powered the nurture and ABM activity that followed.

Results

• 350 leads
• 38 MQLs
• $12.5M in deal value contributed to engagement-stage pipeline

Company: A major telecommunications group

Challenge

Make complex cybersecurity concepts engaging and accessible to enterprise audiences — the kind of subject matter that usually reads as either too technical or too dry to hold attention on social.

My role

I developed the content strategy and wrote all the social content, then pitched and launched a monthly LinkedIn newsletter to go with it. I worked with a designer on visual execution and managed the programme end to end across six months.

Results

• 2x the engagement of our closest competitor
• 71% uplift in newsletter reactions
• Zero paid media behind any of it

Company: A global enterprise with senior leadership spread across a dozen-plus industries

Challenge

The client wanted real presence in the LinkedIn thought leadership space — the reach and credibility their competitors already had — but no idea how to start.

My role

I pitched and launched a thought leadership amplification programme built around their executives. The model: monthly interviews with twelve senior leaders, one from each major industry the company was targeting, which became raw material to carry a month of content. That content was shared on a platform where select team members could adapt it into their own words or repost it directly. By the end, active participants — spanning C-suite, senior leadership, their teams, and the business development team — numbered over 70. I conducted the interviews and wrote or edited every piece of content.

Results

• 200K+ combined follower growth across all participants
• Organic social became the company’s third-largest source of website traffic

Company: A B2B content agency managing large enterprise accounts

Challenge

When I started running one of the agency’s biggest accounts, everything lived in spreadsheets and in people’s heads. Budget tracking was the worst of it: updated so rarely that months would pass before anyone remembered, and then someone had to reconstruct everything that had happened in the gap just to know where the account stood.

My role

I built a Notion system with internal views for project management, separate external views for clients, and budget that updated automatically as work moved through the pipeline. When GenAI arrived, I built on the same instinct, training workflows and agents that handle admin and derivative tasks, speed up research, and check and correct output against brand guidelines — all while keeping a human in the driver’s seat, reviewing and reworking everything.

Results

• Improved internal and external visibility and collaboration, helping with team capacity management and lessening the need for external reminders of where assets were or how much budget remains in a retainer
• A client commissioned their own version of the system
• The AI layer cut creation time for key assets by up to 50%